For Nantucket Visitors, NCTV18 says
Welcome to the Grey Lady
This August, Nantucket Community Television launches Welcome to the Grey Lady, a lively and colorful two-part multimedia program giving basic and insider information about the island to visitors.
Underwritten by the ReMain Nantucket Fund, Welcome to the Grey Lady is designed to greet travelers to the island after they check into their hotel room or a rental unit, on a television screen set to local channel 18, or online via NCTV’s digital channels. Watching this program, along with online resources, viewers can see nearly everything the island has to offer.
The premiere episode highlights popular beaches and their appropriateness for visitors’ needs, from being a good place for children, the elderly, or those with extra mobility needs, to being dog-friendly. Viewers can learn the best locations for surfing, fishing, kayaking, paddleboarding, shell hunting, bathrooms, and food. Information will be included about local environmental concerns, along with the latest information on COVID rules, to be updated as the pandemic evolves.
Episode one also focuses on getting around Nantucket, especially to the island’s beaches, with an entertaining, brief look at NRTA services and its bus routes, along with a map showing the island’s bike paths and safety rules that should be observed by cyclists.
Episode two looks at cultural highlights in the historic downtown district, underscored by essential messages from the Town of Nantucket about recycling, proper trash disposal, and current mask mandates including the recent new directive for wearing masks in indoor public spaces. The program offers friendly reminders to viewers that Nantucket continues to deliver services found in a world-class resort, but local officials expect visitors to observe current town directives and those of individual businesses— both intended to protect the safety and well-being of the community and visitors.
For key visitor accommodation companies on the island, including Nantucket Lodging Association members, real estate firms, and cleaning companies, producers suggest they set televisions to NCTV18 during the process of “turning over” rental properties and guestrooms. NCTV also urges transportation companies to the island, Nantucket Island Chamber of Commerce, Cape and Islands travel information centers and others to feature the programs in their public areas. The series will include multiple resources for viewers such as locally produced information apps for mobile phones and desktops, websites, and downloadable “insiders guides,” which will be available on nctv18.org, created by local advertising and marketing firm Mind’s Eye Communications.
NCTV is Nantucket’s only fully-service video broadcasting and production resource. The station plans to launch another new programming this month including Nantucket Life, highlighting the island’s arts and culture. Along with Welcome to the Grey Lady, these programs provide excellent educational and practical information for the public and for local organizations to help their patrons and visitors.
From concept to completion, Welcome to the Grey Lady was overseen by Lisa Getter, NCTV executive director. The program series was conceptualized, designed, and written by Arlene O’Reilly, NCTV’s director of marketing and development. Video including stunning aerial and ground footage was done by NCTV staff members Andrew Cromartie, Dee White, and Frank Schadt, along with freelance videographers. White, station manager and senior producer for NCTV, is also the lead editor and animator of the series. Rachel Larson Devine manages public outreach.
Welcome to the Grey Lady makes its debut this August on local Comcast channel 18, nctv18.org, and online on YouTube/NCTV18 and IGTV/NCTV18. The series will also be available to local businesses that want to embed it on their websites or distribute it via email communications.